Well-conducted workshops engage participants and provide benefits to all parties. Attendees gain knowledge and skills, the speaker builds their image as an expert, and the company develops more efficiently. The success of the event, however, depends not only on the experience of the facilitator but also on the choice of topic and location. Find out how to organize workshops that will captivate the audience.
Preparation should start with defining the objective of the workshops. It sets the results that participants are expected to achieve. It indicates what attendees should know, be able to do, think, and feel after the training. Well-defined objectives are specific and measurable. This way, after the workshop, you will be able to say whether the desired effects were achieved.
Requirements are best specified based on the needs of the audience, their level of knowledge, and competencies. It is worth taking a closer look at:
You can also conduct interviews and surveys with employees.
With the goal defined, it will be easier to choose the topic of the workshops and match the training methods to it. Information about the participants, as well as current market trends, can be very helpful.
The training can be of a professional, developmental, managerial, or sales nature. Nowadays, workshops in the following areas are the most popular:
There is also a growing demand for workshop events related to new technologies. Cybersecurity, databases, and programming languages attract a mass of interested individuals.
Current trends indicate how to organize workshops that will help develop the most desirable competencies. They can also provide valuable hints on which areas in the company require improvement or development.
Select experts
The effectiveness of training is largely influenced by the choice of the right facilitator. This does not necessarily have to be a person with a well-known name. It is important that the speaker is a specialist in their field, a practitioner, and a passionate individual at the same time. This way, they will be able to convey knowledge with engagement and infect the audience with their charisma. Therefore, check not only the expert’s experience but also their approach to conducting workshops.
A good trainer:
When selecting a trainer, it is advisable to follow recommendations from industry professionals. You can look for specialists in Facebook groups. There are also websites that aggregate experts from various fields.
Organizing workshops is also a logistical challenge. The event is definitely worth conducting outside of the office, in a pleasant environment and professional conditions. The room should not only provide an appropriate number of seats but also healthy lighting, an arrangement conducive to workshop work, and modern equipment.
Flipcharts, paper, markers, LCD projectors, and screens are just some of the essential elements that Hotel 500*** Premium Zegrze offers. The facility has rooms of various sizes and layouts that you can adapt to the needs of your event. Additionally, daily lighting, tasty refreshments, and a view of Lake Zegrzyńskie contribute to the comfort and effectiveness of learning. The location of the facility also speaks in favor of organizing corporate events here. Warsaw is only 40 km away.
By choosing a facility specializing in business training, you do not have to handle the organization by yourself. You rely on the experience of the hotel team. Staff will provide audiovisual equipment, service lunch and coffee breaks, and organize activities after the workshop.
When organizing workshops, you must take into account the need for promotion. Information about the event should be disseminated not only among interested employees of the company. You can publish an advertisement in the local press or a trade magazine that matches the workshops' theme. Social media is also a reliable channel. Create an event, plan its advertisement, and inform it in thematic groups on Facebook.
The task of organizing workshops for a company does not have to be difficult, and it can bring many benefits. Follow the guidelines and create an event that will impress the participants.
